i. Course Title: CD 304- Campaign, Advocacy and Lobbying
ii. Course Aim: Students should be able comprehend campaign strategies as well as advocacy and lobbying techniques and apply them in a variety of contexts
iii. Course Expected Learning Outcomes:
By the end of the course candidates should be able to:
\u2022 Identify relevant campaign strategies
\u2022 Identify different advocacy and lobbying techniques
\u2022 Apply analysis techniques
\u2022 Apply advocacy and lobbying techniques in different situations
iv. Course status: Core
v. Credit rating: 8 Credits
vi. Total hours spent: 80 hours
Lecture 36 hours
Seminars\/Tutorials 18 hours
Practical 9 hours
Assignment 9 hours
Independent Research 13 hours
Prerequisite: None
vii. Course contents:
Definitions of campaign, advocacy, lobbying, marketing, promotion and public relations. Problem analysis techniques: Problem and solution tree, SWOT, PESTE (Political, Economic Social, Technological, Environment); Stakeholders analysis; Advocacy Cycle; Planning Advocacy: aims and objectives: Communication Skills: Lobbying: for legislative change, strategy, Public engagement and campaign. Campaign strategies. Networking, community participation in campaign, advocacy and lobbying.<\/p>\n
Practical: Case studies will be used to develop practical skills. These will be complimented, where necessary and where financial resources allow, with field trips to relevant sites. Alternatively, candidates will be involved in analysing selected case studies of selected problems\/issues and demonstrate level of articulation and proficiency through their participation in seminar presentations.<\/p>\n
viii. Teaching and Learning Activities
Teaching will involve lectures, practical, group assignments and seminar presentations, individual assignments to capture self- reading. Use of case studies in teaching for some practical aspects will be employed.<\/p>\n
ix. Assessment Methods
The assessments will be through continuous assessments were written timed tests (theory and practical), quizzes, seminar presentation, practical reports, and submission of individual\/group assignment papers will be used. The assessment will also include final University written examination.<\/p>\n
x. Reading List
Avner Marcia (2004). The Lobbying and Advocacy Handbook for Nonprofit Organizations. Amherst H Wilder Foundation.
Luneburg W. V. (1998). Lobbying Manual: A compliance Guide for Lawyers and Lobbyists. Natl Book Network.
Bobo Kimberley A. (2001). Organizing for social change: Midwest Academy: Manual for Activities Seven Locks Press.
Sen Rinku and klein Kim (2003). Stir It Up: Lessons in Community organizing and Advocacy. Jossey Bass.
Smucker Bob (1991). Nonprofit Lobbying Guide: Advocating your Cause-And Getting Results. John Wiley and Sons Inc.
Sparks John D. (1997). Lobbying, Advocacy, and Nonprofit Boards. National Centre for Nonprofit Boards.<\/p>\n","protected":false},"excerpt":{"rendered":"
i. Course Title: CD 304- Campaign, Advocacy and Lobbying ii. Course Aim: Students should be able comprehend campaign strategies as well as advocacy and lobbying techniques and apply them in a variety of contextsiii. Course Expected Learning Outcomes:By the end of the course candidates should be able to:\u2022 Identify relevant campaign strategies\u2022 Identify different advocacy […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":10,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-119","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.coa.sua.ac.tz\/extension\/wp-json\/wp\/v2\/pages\/119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coa.sua.ac.tz\/extension\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.coa.sua.ac.tz\/extension\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.coa.sua.ac.tz\/extension\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coa.sua.ac.tz\/extension\/wp-json\/wp\/v2\/comments?post=119"}],"version-history":[{"count":1,"href":"https:\/\/www.coa.sua.ac.tz\/extension\/wp-json\/wp\/v2\/pages\/119\/revisions"}],"predecessor-version":[{"id":323,"href":"https:\/\/www.coa.sua.ac.tz\/extension\/wp-json\/wp\/v2\/pages\/119\/revisions\/323"}],"wp:attachment":[{"href":"https:\/\/www.coa.sua.ac.tz\/extension\/wp-json\/wp\/v2\/media?parent=119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}