Communication Technology

  1. Course Title: EE 302- Communication Technology                                            
  2. Aim of the course: The aim of the course is to equip students with knowledge and skills on how to plan, design, use, and evaluate audio-visual materials and/or ICT as they undertake their extension and community development work.
  • iii. Course Expected Learning Outcomes:

By the end of the course students should be able to:

  • Synthesize developments and trends in communication technology
  • Apply knowledge of communication technology used in agricultural extension and other settings
  • Plan, design and use audio-visual materials and/or ICT
  • Evaluate effectiveness of various audio-visual materials in different agricultural settings
  • Utilise communication technologies in distance learning
  1. Course status: Elective
  2. Credit rating: 9 Credits
  3. Total hours spent: 90 hours

                                                Lecture                        36 hours

Seminars/Tutorials       18 hours

Practical                      9 hours

Assignment                 9 hours

Independent Research            18 hours

Pre-requisite: EE 104           

  • vii. Course Content:

                        Developments and trends in communication/information technology. Institutional applications of new information technology. Instructional technology and learning. Opportunities for technology and needs for change. Resistance to innovations in communication technology. Planning for information technology. Audiovisual media and equipment. Planning, design, development, utilization and evaluation of audiovisual technology.

Communication technology as an aid in distance education. Communication technology in agricultural extension. Administration and management of  audiovisual units. Use of communication technology in promotion and marketing.

Practical: Case studies will be used to develop practical skills. These will be complimented, where necessary and where financial resources allow, with field trips to relevant sites. Alternatively, candidates will be involved in analysing selected case studies of selected problems/issues and demonstrate level of articulation and proficiency through their participation in seminar presentations.

  • Teaching and Learning Activities

Teaching will involve lectures, practical, group assignments and seminar presentations, individual assignments to capture self- reading. Use of case studies in teaching for some practical aspects will be employed.

  1. Assessment Methods

The assessments will be through continuous assessments were written timed tests (theory and practical), quizzes, seminar presentation, practical reports, and submission of individual/group assignment papers will be used. The assessment will also include final University written examination.

  1. Reading List

Alessi, S.M.and Trollip, S.R. (2001). Multimedia for Learning: Methods and Development. (3rd ed.) Boston: Allyn &Bacon.

Calvert, P. (Ed.) 2000. The Communicator's Handbook: Tools, Techniques and Technology (4th Edition). Maupin House Publishing.

FAO (1998). Communication for Development: Knowledge and Information for Food Security in Africa: From Traditional media to the Internet.

Heinich, R; Molenda, M. and Russsel, J.D. (1982). Instructional Media and the New Technologies of Instruction.

Leeuwis, C. (2004). Communication for Rural Innovation: Rethinking Agricultural Extension, 3rd Edition. London: Blackwell Science.

Witteveen, L. and Enserink (2007). Visual Problem Appraisal –Kerala’s Coast: A Simulation for Social Learning about Intergrated Coastal Zone Management. Simulation and Gaming, 38, 2(6), 278-287.